Rebuild General Practice
Problem
Currently, 9 in 10 GPs fear for their patient's safety.
There is a compelling need to create a better environment for General Practice, to reset the narrative and rebuild relationships.
Campaign
We launched 'Rebuild General Practice', a campaign backed by the British Medical Association and GPDF to highlight the crisis that General Practice is facing. A campaign that reminded people why GPs matter. A campaign that fought for better healthcare in this country. A campaign that ignited change.
The campaign launched via emergency press conference, featuring former Health Secretary, Jeremy Hunt MP.
The diagnosis
‘The Diagnosis’ is an activation that we ran during the campaign - a video that was posted across social of GPs highlighting the current pressures in General Practice.
